Cole Michael Bennett was born on the 14th of May, 1996. He is an American videographer, business executive, and music video director. Lyrical Lemonade is his multi-media business. It started as an online blog in the year 2013. The channel expanded to include other sub-genres like Soundcloud Rap. He has collaborated with numerous artists like Smokepurpp, Lil Pump and Ski Mask, the Slump King, in 2016 and in 2017. On April 7 7, 2017, he launched his first short film "Lone Springs". In August 2017 He directed the music video for the Lil Xan single, "Betrayed" that was certified Platinum by the RIAA in the year 2018. He later directed numerous music videos for popular songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays" and YBN Nahmir's "Bounce Out with That".In May 2018 he directed the music video for Chicago rapper Juice Wrld's "Lucid Dreams" that reached the top spot at 2 on the Billboard Hot 100. The video has already surpassed the 840 million views of YouTube, becoming his most popular video on the site. He has since collaborated with mainstream figures in hip-hop, including J. Cole, Wiz Khalifa, Kanye West, and Eminem.
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