Cole Michael Bennett (born May 14, 1996) is an American business executive, videographer, and music video director. His multimedia business, Lyrical Lemonade, started in 2013 as an online blog when he was in high school.Cole Bennett was born on May 14, 1996 in Plano, Illinois. He attended Oakley Therapeutic Boarding School and Plano High School. He left DePaul University to focus on his career in videography as well as hip-hop music, which that he has always wanted to pursue since childhood.Bennett originally founded Lyrical Lemonade, an online blog while he was a high school student in Plano, Illinois. He was inspired by his mom to invent the name of the blog and also gifted him the camera. He began to make music videos for local Chicago rappers, like Vic Mensa and Taylor Bennett who he uploaded to the Lyrical Lemonade channel. It also comes with show-recaps live, cyphers documentaries, and interviews.In May of 2018, his music video was directed by him for Chicago rapper Juice Wrld's "Lucid Dreams" that reached the top spot on the Billboard Hot 100. The video has been watched over 840 million times on YouTube and is now his most watched video. He has since worked with mainstream hip hop such as J. Cole, Wiz Khalifa, Kanye West,and Eminem.
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